- Books / Manuals
Internet transactions offer customers convenience but remote trading has its price: customers feel much less loyalty to individual companies and the loss of face-to-face contact can result in poor or non-existent customer service.
The Call Centre Customer Care Pocketbook addresses these issues, and looks at how to retain customer loyalty and offer good service in the digital age.
Described as a "distillation of considerable experience that reflects customer service issues around the world", this reference will show you how to build customer relationships that endure.
AUTHORS: Mike Applegarth, Adrian Guttridge & Keith Posner
SIZE: 140mm x 105mm
$17.95 per book
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