- Price: $880.00
About this course
Being successful with the Internet is a difficult but potentially lucrative goal to achieve, however a thorough understanding of the web is essential if a failed investment is to be avoided.
This course will give you sufficient knowledge to develop and implement an effective web project, and manage the ongoing business of improving the success rate of your online presence.
The course is designed with business proprietors in mind but would be equally applicable to managers or marketers or those implementing a web site for a commercial, creative or non-profit enterprise.
What you will learn
Understanding, identifying and creating a web strategy is the first important step. We then go on to discuss the stages of planning a web project, followed by a solid introduction to the web development process. The importance and drain on resources of content creation is then highlighted, before we move on to illustrate web development considerations and costs.
We then look towards making one of the most important decisions in web development: outsourcing or in-house development. Both of these options are explored and the risks identified, placing the project manager in a more powerful position to make the correct choice.
The final third of the course is devoted to offering advice towards the practical services that must be engaged before a web project can be initiated. Focus is given to web hosting, domain names, ISPs and email management. We finish up with discussion on practical web management issues, how to prevent stagnation of web applications, web maintenance considerations and finally to the importance of Google ranking and promotion of your final product.
9am - 4pm
Max 8 students
No prior knowledge of the Internet is required, however a basic understanding of computers and online technologies and practices will be of benefit.
Creating a web strategy
Identifying the business need
Assessing your target audience
Creating core requirements
Setting development goals
Planning a web project
Satisfying your web strategy
Creating site maps
Identifying key technologies
The web development process
Testing and Bug-fixing
Statistics and analysis
Managing the process
Web development considerations
The time factor
Understanding the Internet
The importance of good design
Performing a skills audit
Cost benefit analysis
In-house vs. external web agency
The time factor
In-house vs. outsourced development
Typical pricing breakdown
The hidden costs
In-house web development
Appropriate use of resources
Using external resources
Upskilling your staff
The whole process
Content creation services
Usability and it’s quantification
Search Engine Optimisation
What is hosting?
Choosing a web host
What are domains?
Bandwidth and ISPs
Understanding Internet connections
What is an ISP?
What is bandwidth?
Choosing an ISP
Understanding the email process
Setting up accounts
Web management issues
Offline and online promotion
Getting the web project known
3rd party marketing services
Companion coursesAny course listed on this page is considered a companion course. A 10% discount is applied to the total amount when two or more companion courses are booked together.
Companion discounts are only available for scheduled courses. That is, those courses that have scheduled dates in your town. Courses listed as on-request (or on-demand) do not qualify.
Available companions will appear in a panel when you click Book Now and select a location.
The discount will appear in your shopping cart and will apply to the total.
Group bookingsDiscounts apply to bookings of two or more people from one organisation: 5% off for two people, 10% for three etc.
Group discounts will be automatically applied to the total in your shopping cart. Click Recalculate to view the discounted fee before progressing to the checkout.
Custom trainingCustomised training may prove more favourable in terms of both price and outcomes if your group is larger than 3 or 4 or if you have specific needs in mind.
Get in touch with our staff to discuss your needs and we can assist you make the right decision.
Here's what you get on a Fearless course - Course MaterialsWe typically supply detailed course notes or a reference text or in some cases both. Either way, we try to provide sufficient supporting material so that you can return to your work place with sufficient confidence to permit further learning.
CateringWe like to look after our customers with:
- Quality catering from local cafes
- Fresh fruit
- Filter coffee and good biscuits
- Table sweets
- Chilled water
SupportThere's nothing worse than leaving a course and feeling left on your own. We like to ensure our customers have all the support and backup they need including:
- 90 days unlimited support by phone, email or instant messaging
- On-going support through our Fearless Flyer program (for an extra fee)
- A free re-sit of this course on any scheduled date in the future
You also get
- A certificate of completion
- A CD-ROM with worked examples (for most courses)
All Publicly Scheduled Fearless courses provide lunch for their students.