Byron Employment

Byron Employment. Over 71,631 Jobs Australia Wide.

Delivery Method

  • Classroom
  • Price: $450.00

Course Overview

This course examines the fundamentals of good design. Users will be able to implement design concepts in layout and design to produce publishing material such as printed flyers and newsletters as well as websites and other marketing material. This course discusses how to achieve good design by looking at the theory and practice of design principles and strategies.This course is NOT aimed to teach specific software applications, but prior experience in these applications is recommended.

Delivery

Classroom

Duration

1 day (9am - 4.30pm)

Locations

  • Public Schedule - Brisbane, Canberra, Melbourne and Sydney
  • Group Bookings - All States and Territories across Australia

Prerequisites

Previous experience using applications on a PC or Macintosh is an essential prerequisite for this course. Experience in using a page layout application such as InDesign/PageMaker is highly recommended.

Course Outline

Topic 1 What is design?

  • Changing trends

Topic 2 The Tools of The Trade

  • Paper

Topic 3 Concept Development

  • Don’t be stuck with 1 idea as the only solution
  • It doesn’t have to be an illustrious work of art to win
  • Scribbles and sketches
  • Target audience
  • What is the age?
  • Do the colours in my work offend the audience?
  • Nationality effects the outcome of design
  • Size Matters
  • Secondary audience
  • Can tacky sell?

Topic 4 Layout and design

  • Creating a brief – meet your own criteria
  • Budget v quality – quality for target
  • Aim for 2 to 3 samples
  • Effective space and layout
  • Packaging
  • Eye flow
  • Dominance
  • Dye-cuts
  • Effective use of white
  • Common applications used in pre-press design
  • Six Elements of Design
  • Can I follow a guideline?
    • Contrast
    • Scale
    • Tone
    • Type colour
    • Repetition, pattern and texture
    • Space and pace

Topic 5 Advertising, Posters and Flyers

  • Advertising
  • Posters
  • Postcards
  • Flyers, information sheets and handbills
  • Small-space press ads
  • Classified Ads
  • Magazine and Display Ads
  • Direct-Mail Advertising

Topic 6 Magazines, Brochures & Booklets

  • Magazines, Journals and Newsletters
  • Pamphlets and Brochures
  • Catalogues
  • Covers

Topic 7 Point-of-Sale, Packaging & Stationery

  • Stationery
  • Letterheads
  • Fax Sheets
  • Business Cards
  • Envelopes
  • Labels, stickers and seals
  • Folders and media kits

Topic 8 Colour

  • CMYK
  • Why go RGB/CMYK?
  • The effectiveness of spot colours
  • Two colour jobs
  • Colours effect our emotion
  • Mixing colour for fax, print, web etc

Topic 9 Logos

  • Creating a logo
  • Is vector best?
  • Research the client/target
  • Is it inventive or cliche?
  • How many colours
  • Simple or complex
  • Will it work for my client
  • Local or international
  • Photos and drawn imagery
  • PPI and DPI
  • Types of Image files
  • To busy?
  • Watermark/ghosting images

Topic 10 Photography

  • Authority and permission for images
  • Why go studio
  • Digital v film
  • Can I take my own images?
  • Royalty free image banks and CDs

Topic 11 Type and Text

  • Type families and styles
  • Serif and san-serif
  • How are points measured?
  • Effective type
  • Saving space
  • Body copy styles

Topic 12 Ready for print

  • Please sign off artwork
  • What is the best format?
  • What does the printer need?
  • The PDF revolution
  • What is a printer RIP?
  • Always back-up your work(and keep it for at least 5 years) 

 
Topic 13 Printing the work

  • Buy a printer
  • Print process
  • Bleed
  • Trim marks, fold marks and registration marks
  • File Management
  • Imposition
  • Signage
  • Extra colours
  • Printing on plastics and obscure objects - screening

A Glossary of Typographic Terms

Training includes

  • Adobe Certified instructors (with min 10 yrs experience)
  • Alpha prepared comprehensive coursenotes with exercises & tutorials (updated frequently to reflect industry trends)
  • Certificates
  • After course support, unlimited HELP DESK (via email, to reinforce the learning)
  • Training guarantee
  • FREE repeat of public course within 6 months (where required, and on same version), see terms & conditions
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BOOK THIS COURSE NOW!
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